marketing mix

英 [ˈmɑːkɪtɪŋ mɪks]

美 [ˈmɑːrkɪtɪŋ mɪks]

n.  营销组合(即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标)

BEC经济

牛津词典

noun

• 营销组合（即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标）
  the combination of the features of a product, its price, the way it is advertised and where it is sold, each of which a company can adjust to persuade people to buy the product

柯林斯词典

• N-SING （为推销某项产品或服务而推行的)营销组合,综合营销策略
  A company'smarketing mixis the combination of marketing activities it uses in order to promote a particular product or service.
  1. The key focus of the marketing mix will be on price and distribution.
     营销组合的重点将放在价格与配送上。

双语例句

• Research on Marketing Mix Strategy of E-payment Business for Agricultural Bank of China
  中国农业银行网上支付业务营销策略组合研究
• Historical Evolution of Marketing Mix Theory and Its Developmental Tendency
  市场营销组合理论历史沿革及发展趋势
• Based on the social responsibility of high-tech enterprise marketing mix model innovation research
  基于社会责任的高科技企业营销组合模式创新研究
• Casting; Marketing; Target market strategy; Marketing mix strategy;
  铸造；市场营销；目标市场决策；营销组合策略；
• The shift of emphasis in marketing from within the firm to outside the firm is also the evolution and development process of the center of marketing mix from seller to buyer.
  摘要市场营销的重心从企业内部向外部转移的过程，也就是营销组合从以卖方为中心向以买方为中心的发展演化过程。
• In carrying out the marketing functions, the firm needs to have a marketing program or strategy. This is known as the marketing mix.
  在发挥营销功能时，企业需要制订一个营销方案或营销策略，这就是我们所说的营销组合。
• For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media.
  业内专家们建议，一个精心策划的营销组合应把网上促销作为其他宣传方式的补充。
• Helen: We want to use the right marketing mix to reach our target market.
  海伦：我们想要使用正确的行销媒体来达到市场目标。
• The legacy of this can still be seen in the traditional four P's of the marketing mix.
  遗留下来的这仍然可以看到在传统的4个P的的营销组合。
• And now that we're at a mid-point in the year, it's a great time to step back and assess your marketing mix to be sure it's focused on the people you want to reach.
  现在是年中，正是回顾和评估营销是否真正地对准你想要接触的客户的好时机。